This is a copper printing plate, also known as a letterpress plate or an engraving plate, used in traditional printing processes.
This specific plate is an advertisement, featuring an image of silverware (likely sterling silver) and text advertising a "20% OFF" sale, for Birks, a Canadian luxury jewelry and retail company.
The text on the plate is reversed, as is characteristic of printing plates, which create a readable impression when pressed onto paper.
The presence of a ruler alongside the plate suggests its size and scale
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